Wednesday, May 4, 2011

The future of advertisement

In the near future we will be able to observe changes in the advertisement arena.
The advertisement industry is nothing static but a dynamic entity that changes and evolves. The future of advertisement will depend of new social behaviors and cultural changes. We can anticipate the evolution of advertisement by understanding the pattern of those changes. In order to face the future, advertisers need to adapt to the new scenarios and human conditions.

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